Green Packet to focus on China
STORIES BY ELAINE ANG
NEXT generation network solutions developer Green Packet Bhd is a company to watch.
Green Packet, which started in the Silicon Valley in the United States in 2000 before moving its operations to Malaysia, has been registering strong growth in the past year.
Net profit hit a high of RM11.5mil for the 11 months ended Nov 30, a big jump from RM2.5mil achieved in the year ended Dec 31, 2003. Revenue rose threefold to about RM20mil from RM5mil.
Chief executive officer Puan Chan Cheong attributed the quantum leap to the company's secured contracts, especially its US$20mil contract from China Telecom, the largest telecommunications operator in China, as well as its expansion into the Chinese market.
“We have ramped up our expansion plans into Greater China (China, Hong Kong and Taiwan) from funding which we received from OSK Ventures International Bhd and Kumpulan Modal Perdana Sdn Bhd,” he told StarBiz.
OSK Ventures and Kumpulan Modal Perdana had invested RM5mil and RM1mil respectively into the company in June last year, thus bringing the total paid-up capital of Green Packet to over RM28mil.
OSK Ventures chief operating officer Eddie Yap said Green Packet had demonstrated its ability to grow the business in the past few years.
Puan Chan Cheong
“More people are going mobile. The market is huge and is expected to experience tremendous growth and dynamism.
“Encouraging and managing the growth of the company and implementing the right strategies will help propel it further to capture a wider market share,” he said.
Green Packet's solutions enable optimum usage of converged multimedia Internet protocol (IP) applications and services for both infrastructure-based and non-infrastructure-based network environments.
It offers two wireless networking solutions: the SONaccess and SONbuddy.
The SONaccess enables integration of various types of wired and wireless networks to deliver the best secure seamless IP applications to both telecommunication companies (telcos) and enterprises.
SONbuddy's technology allows mobile users to network and interact with each other on the go, with or without a network. The 'SON' in both products stands for “self-organising network”.
Puan sees much potential for its SONaccess solution.
“China Telecom is a gigantic client. In addition, the Chinese market is huge with a 300 million mobile subscriber base and growth of five to six million new subscribers every month,” he said.
The US$20mil contract with China Telecom will be deployed over a four to five-year period and is expected to cover five provinces. The initial rollout of the project covers two provinces, Guangdong and Jiang Su.
“China Telecom's reach is spread over 30 provinces. We plan to fully capitalise on this opportunity and penetrate the other provinces as well,” Puan said.
Besides telcos, Puan plans to target the enterprise market (large corporations) for SONaccess through partnerships with system integrators and various distribution channels.
“There is a growing demand for corporations to be connected globally. However, we expect significant contribution from this segment only in 2006 as it would take time to penetrate the market,” he said.
Green Packet is also working on expanding its SONaccess market presence among other major telecommunication operators throughout the Asian region like Malaysia, Singapore, Thailand, China and Taiwan.
“We are currently working with the local telcos on increasing the mobile broadband penetration as well as having field trials and testing of our products with them,” he said.
Puan said Green Packet had also made inroads in various countries within the Asian region for its SONbuddy solution.
The more notable achievements include the bundling of the software with Centrino notebooks produced by the Lenovo group, the biggest Chinese personal computer (PC) manufacturer.
Puan said the company had also managed to bundle its SONbuddy solution with other PC manufacturers like Dell China, Abec Technology Sdn Bhd (Twinhead PC), Nation-Tech Sdn Bhd (Hyundai PC) and BenQ Malaysia.
Headway is also being made to package SONbuddy with selected notebooks from key Asian manufacturers.
“We are in the midst of widening our market reach for SONbuddy to include the retail market and have a collaboration with Joyo-Amazon.com (Web retailer Amazon.com's subsidiary in China) to market the solution.
“This is expected to be launched in the first quarter of the year. If the venture took off in China, we would be able to duplicate the same model in other countries Amazon.com is in,” Puan said, adding that the company was looking at huge growth for SONbuddy in the retail market.
At present, about 90% of the company's revenue comes from overseas.
“Our focus will continue to be on Greater China as well as the South East Asian region in countries like Singapore, Thailand and Malaysia. We are targeting for 30% of revenue to come from the region by Dec 31, 2006,” Puan said.
Puan is very optimistic about Green Packet's prospects.
He said Malaysia was a good platform to penetrate the Middle East countries as well as Singapore and Thailand and expects Green Packet to penetrate the Middle East countries by 2006 and Singapore and Thailand this year.
On new products, Puan said the company was looking at a new product range that would integrate voice over Internet protocol (VOIP) into wireless network.
“We also want to provide a wider range of applications and services and will have new add-ons to our product lines.
“We are in the midst of developing an application, which will provide a seamless platform for VOIP mobile data especially for enterprise users expected to be out by the second quarter,” he said.
mokooi (2005-3-04 14:27:46)
Monday January 10, 2005
Relocating Green Packet to Malaysia a good strategy for Puan
GREEN Packet Bhd chief executive officer Puan Chan Cheong is an entrepreneur through and through.
Since his graduation from the University of Nebraska-Lincoln in 1992 with a double major in management information system and finance, Puan has tried his hand at many things, including selling US beef and dabbling in infrastructure-related businesses, property development and information technology (IT).
“I have not worked for anyone before, preferring to have my own business. My businesses have been pretty diverse but mainly focusing on China, the economy with the most potential, and the United States, the world's biggest economy,” Puan said.
As proof of his resourcefulness, Puan had secured contracts from four US companies to be their marketing consultant in South-East Asia even before his graduation.
He returned to Malaysia, founded IBI Consultancy Sdn Bhd and was paid a basic fee of US$1,000 from each of the companies every month to market the companies' products in Malaysia.
Puan Chan Cheong
“I then started to invest in companies which had businesses in China dealing in infrastructure-related projects and IT companies involved in manufacturing personal computer (PC) peripherals,” he said.
That was how Puan met the group of Malaysian and Chinese IT professionals in the US and became one of the investors and co-founders of Green Packet. The company started operations in 2000 in the Silicon Valley during the dot.com bubble.
“When the bubble burst, the company had difficulty raising funds. In addition, the telco industry in North America was slow so we decided to scale down our operations in the US and moved our headquarters to Malaysia in 2001,” he said.
It was a move that transformed the company into the success it is today – capitalising on the cheaper research and development (R&D) as well as the growing telco sector in Asia.
“There is a very thin line between success and failure. The thing to remember is to never give up, adjust your position and take steps to overcome new challenges,” Puan said.
Green Packet obtained its Multimedia Super Corridor status in 2001 and started operations in the second half of the year. Besides Malaysia and the US, it now has offices in Shanghai, China and Taiwan and about 90 employees.
It launched its first product line, SONaccess, in the third quarter of 2002 and has not looked back since.
Not bad for a youngster whose parents were rubber tappers from Kluang, Johor.
“I guess I was the lucky one, being the youngest in a family of 10 – my family supported my studies abroad. I did not have to work but could concentrate on my studies,” Puan said.
Green Packet offers 71.5m shares at 55 sen each
By Surin Murugiah
Green Packet Bhd will make a public issue of 71.50 million shares of 10 sen each at 55 sen apiece under its listing exercise on the Mesdaq Market of Bursa Malaysia.
Of this, 56.20 million shares will be for private placement, 12.28 million for directors and employees of the Green Packet group and those who have contributed to its success, and the balance 3.03 million shares for the Malaysian public.
Green Packet will have an enlarged paid-up share capital of 367.25 million shares under the exercise and is scheduled to be listed in the second quarter of 2005, the company said in a statement.
Green Packet is a MSC-status company and it is principally involved in research, development, manufacturing, marketing and distribution of wireless networking and telecommunication products, networking solutions and other high technology products and services.
Its products are currently marketed in China and Taiwan where it has a subsidiary each, and Thailand. OSK Technology Venture Sdn Bhd and Kumpulan Modal Perdana Sdn Bhd are the two local venture capitalists in the company.
On March 31, Green Packet signed an underwriting agreement with OSK Securities Bhd and AmMerchant Bank Bhd for its flotation exercise.
mokooi (2005-4-01 13:07:35)
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mokooi (2005-4-25 15:40:42)
Green Packet looks to China and US
Updated : 23-04-2005
Media : The Star
Story By : HARI RAJ www.biznewsdb.com
IF you aim for the stars, you're bound to at least reach the sky. Such intimations of altitude are par for the course for Puan Chan Cheong, chief executive officer of Green Packet Bhd, as a large portion of the company's past and future is rooted in his own lofty ambitions.
'Then I was in university, I had a vision,' Puan says, I always wanted to do business in two specific markets ?the world's biggest market, namely the USA, and the market with the most potential, China.''
Puan's emphasis on these countries was evident since his days at the University of Nebraska-Lincoln, when he began looking at the market in China while accompanying a lecturer to conduct research work and provide consultancy services to a number of the country's provinces.
At the same time, he had managed to secure the position of marketing consultant for four US-based companies looking to market their products in China and Southeast Asia.
After graduating, Puan shuttled between the two countries, as he
began to shift his focus away from hardware manufacture to research and development (R&D), and technology. During a trip to Silicon Valley, at the height of the dotcom bubble, Puan made a breakthrough that would lead to the formation of Green Packet Inc.
'I came across a group of Chinese and Malaysian engineers, who had an idea regarding the creation of technology that would allow people to perform multimedia communications regardless of the capacity of network infrastructure,' Puan says.
Silicon Valley-based Green Packet Inc was started in 2000, the same year that the dotcom bubble burst. The company's only choice was to lower costs and aim for survival, an approach that ultimately meant the company's relocation to Malaysia.
Looking back, Puan considers the decision a wise one, as it allowed Green Packet to capitalise on Asia's still-booming telcos ?diametrically opposed to telcos in Europe and the US that were forced to drastically reduce their expenditure.
Green Packet Bhd opened its doors in 2001, premiering its two signature products over the course of the next two years: SONaccess and SONbuddy. ”SON?is an acronym that stands for
Self-Organising Network, the means by which the company's products bridge the gap between mobile, Internet and fixed-line services.
Conflicts between existing formats have become increasingly common ?think Betamax and VHS in the eighties, or, closer to home, Touch ‘N?Go and SmartTag.
What Green Packet's products do, instead of seeking to supersede existing formats such as 3G and GPRS, is to provide a platform that amalgamates and links various existing fields in order to provide continuous, cohesive service.
'There are various types of network that currently coexist,' says Puan. “In a nutshell, we have the technology to integrate them regardless of the nature and area of coverage.''
Speaking about networking, the contacts established during Puan's university days proved vital when Green Packet ventured into the Chinese market. Green Packet has secured a contract worth US$20mil from China Telecom, and is looking to further increase its market share.
“Every province in China is like a new telco. We’re talking about 40 to 60 million people,' says Puan, highlighting the market's sheer size. 'We were in two provinces last year, and we have targeted four to five provinces this year.''
Green Packet also inked a deal to bundle its software with the Centrino notebooks produced by Lenovo, China's largest personal computer manufacturer. The Centrino launch proved an excellent litmus test for Green Packet ?on the rugged slopes of Mount Everest, an area devoid of any form of network coverage, the notebooks were successfully linked together via the company's products.
It comes as no surprise that the bulk of Green Packet's revenue for the year ended December 2004 was derived from China. The country accounted for 85% of Green Packet's sales, or some RM15.3mil. The US was next with a 13% share worth RM2.3mil.
Rounding things off were Taiwan and Malaysia, which recorded sales of RM452,000 and RM12,000 respectively.
The company's prospectus will be launched on April 29, while its listing is scheduled for end-May. According to Puan, the bulk of the proceeds from the listing exercise will be used for expanding the company's business, along with further research and development.
Green Packet will be offering a public issue of 71.5 million ordinary shares of 10 sen each at an issue price of 55 sen per share. 56.2 million shares will be available for application under private placement, while 3.025 million will be on public offer, and the remaining 12.275 million shares have been reserved
for eligible stakeholders.
Looking forward, Puan sees Green Packet's success coming from its position in the Chinese market, as well as its ‘Silicon Valley flavour?
The company plans to target telcos and large corporations by establishing partnerships with system integrators and other distribution channels, and has identified Singapore, Thailand and the Middle East as its next target markets.
For the year ended December 2004, Green Packet posted a record net profit of RM11.9mil, up from RM2.9mil the preceding year.
Nanjing, China, March 1 2005 – Green Packet Berhad, through its subsidiary, Green Packet Shanghai Limited today signed a partnership agreement with one of China’s largest telecommunication giant, the Nanjing-based Jiangsu Telecom Company Limited, to promote the usage of “Endless E-communication” in China.
The partnership agreement is aimed at accelerating and populating the application of wireless Broad Band data technology in the province, as well as meeting the increasing market demand in China.
Representing the Jiangsu Telecom company was Mr Yao Yue, its Marketing Division Director while Green Packet was represented by Mike Cheng, its Vice President for Worldwide Sales.
Green Packet’s Chief Executive Officer, Mr Puan Chan Cheong explains that the “Endless E-communication” basically integrates Broad Band Data business, PHS and WLAN data business, to form a “3 in 1” hybrid network, utilizing an always-on-seamless roaming platform.
Under the agreement, Green Packet will be responsible for providing the Jiangsu Telecom Company with both SONaccess and SONbuddy softwares including the HA servers, PHS card, WLAN card and notebook computers necessary for the “Endless E-communication” promotion activities.
The agreement with the Jiangsu Telecom Company is valid for one year and will be automatically extended by another year should there be no objections from either party.
For the record, the Greater China markets, which include Hong Kong, China and Taiwan, contributed 87% to Green Packet’s total turnover of RM18million last year.
About Green Packet Berhad
Green Packet Berhad is a leading global developer of Next Generation Mobile Broadband Networking solutions. The ultimate mission for Green Packet’s technologies is to provide a seamless and unified platform for delivery of user centric multimedia communication and services regardless of the nature and availability of the backbone infrastructure.
One of Green Packet’s flagship product, SONaccess, is designed to enable fixed-mobile convergence, WLAN-cellular integration and secure seamless roaming across multiple networks. Its primary feature is the concurrent delivery of all media types – voice, data, and video – to an easy-to-use graphical user interface, independent of location and type of networks.
Another flagship product, SONbuddy, is a software that turns each Wi-Fi device into an intelligent router so that they automatically organize a multi-hop self-healing network without the need for an access point or other wireless infrastructure. All the users within this Self Organizing Network (SON) can communicate with each other using the built-in applications like VoIP, Instant Messaging, File Exchange and Screen Sharing.
SONbuddy has also been name as one of the “Top 10 Mobile Technology to Watch For” by the San Jose Mercury News in California, USA, and was awarded with the Intel Asia Pacific’s Outstanding Solution Provider Award last year and named winner of the MSC APICTA 2004 for Best Communication Application.
Please visit www.greenpacket.com for more information.
For further details, please contact:
Updated : 11-05-2005
Media : The Edge
Story By : Joseph Chin www.biznewsdb.com
Discount call provider REDtone International Bhd has taken up a stake in soon-to-be-listed Green Packet Bhd, which provides solutions for telecommunications companies, a source says.
However, it is learnt that the stake is less than 5% of Green Packet¡¦s paid-ip capital of RM36.73 million comprising 367.25 million shares of 10 sen each. Its listing exercise involves a public issue of 71.50 million shares at 55 sen each.
The source says there is some synergistic relationship between REDtone and Green Packet given the type of businesses that they are involved in.
However, a party familiar with the two companies says REDtone is not only looking into an equity stake in Green Packet but also the synergy involved.
According to analysts, REDtone plans to roll out a new telephone service for travellers with cheaper roaming charges and also broadband phones to enhance its revenue and earnings base.
It is also looking at a voice-over-Internet protocol (VoIP) gateway to provide Internet protocol-based services.
Green Packet is mainly involved in research and development and marketing of wireless networking and telecommunications products and also networking solutions. Green Packet sells software that enables different mobile devices to communicate with each other.
The source says that REDtone hopes that there will be synergy to enable it to roll out its proposed VoIP business more effectively.
Of the 71.50 million shares under Green Packet¡¦s listing exercise, a total of 56.20 million will be placed out to selected investors and institutions, 3.02 million for the public and the remaining 12.27 million for directors and employees and those who have contributed to its success.
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